Foreign Appliances Collective "countryside" Independent Short Sony

in Foreign


Bringing home appliances

Bidding has announced the result, foreign brands collectively "testing the water" has become the largest Aspect. In color TV,


, Washing machines and other products in 12 categories, in addition to more than 300 have been successful enterprises, there are 178 enterprises won the bid. The reporters found no shortage of successful enterprises, some foreign brands


, Sharp, Electrolux, Philips, Toshiba, Whirlpool, etc., began to trade appliances the vast rural market to enter.

Lack of foreign TV to rural areas alone


"The participation of foreign brands high degree of change, they were anxious to have a share." February 10, Hubei Provincial Department of Commerce said a person familiar with this year's bidding, the foreign manufacturers to participate in both the number of brands, or a single brand participation recruit the number of products, there are at least more than double the growth.

Of the people, foreign brands, "grab the market" should be and our last two home appliances to the countryside has a direct relationship between price-cap is a change to foreign brands collectively "outbreak."

Reporter was informed that the current color TV's price ceiling has been referred to 7,000 yuan from 3,500 yuan; refrigerators increased from 2,500 yuan to 4,000 yuan;


From 1,000 yuan to 2,000 yuan; washing machine from 2000 yuan to 3500 yuan.

Industry that since the previous lower limit, the international brand in the domestic product was weaker than preparedness. Limit the increase, international and domestic brand products are no longer prepared to respect difference, we will re-stand on the same starting line.

Experts, in addition to Sony, this year almost all the foreign TV are "make-up" to join the army in 2010 bringing home appliances tender. Samsung, Toshiba, Philips,


And other foreign TV companies are bidding for the first time TV to the countryside. White goods, Samsung, LG, Panasonic, Whirlpool and other foreign brands for the first time put in the refrigerator, washing machine products. Last year, only Siemens washing area in the ice tender.

Part of the foreign brands will continue to miss the market in Hubei

"Although they joined the ranks of home appliances to the countryside, but the real foreign firms to enter the rural market, the first important channel, followed by the brand." February 10, the provincial leading group for an appliance to the countryside official said, because the channel construction of reasons, some foreign brands in Hubei this year, will likely continue to miss the market.

Reporter was informed that the current tender documentation requirements for home appliances to the countryside, bringing home appliances color TV sale


Maintenance network must be more than 90% coverage of county or city level, bids must be under the TV grid instability in China's rural market, and weak-signal design situation.

By Sharp, for example, the company last year, only a 32-inch


Successful home appliances to the countryside, and only limited sales outlets in Beijing, Tianjin, Shanghai and Jiangsu in four places. "This is because Sharp elsewhere, including Hubei, sales outlets too little, can not successfully expand sales, but this year there will be a similar situation." Leader of the above.

Interview, Wuhan Guo United States, Suning some people predict sales for the short term, foreign brands on the market in rural areas is difficult high. On the one hand, domestic appliance manufacturers in the rural market has inherent advantages, already have some foundation; the other hand, developing the rural market is not something overnight, short-term spread is unlikely.


Rural areas this year, home appliance prices?

2 10, there are industry estimates, the limit increased participation of foreign brands, local brands increase the intensity of these three factors work together to tender there is likely to make corresponding rise in prices this year to the countryside.

An unnamed industry analyst said, because limit increase, the countryside products division level significantly. Relatively high price of high-end products, profits, and some of the new product will replace the old countryside products; In addition, raw materials such as copper prices rise, the rising costs of some products, these factors will stimulate the rural areas to some extent, product price increases.

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Foreign Appliances Collective "countryside" Independent Short Sony

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This article was published on 2010/10/16